Conversion Testing
Landing page variants
Four distinct landing pages — each targeting a different parish-leader persona — routing leads into the live and on-demand webinar funnels.
The OCIA Gap
Live webinarParish leader
Emotional / story-led
Open landing page Practical Parish Path
On-demand webinarParish leader
Benefit / checklist
Open landing page Rooted & Belonging
Live webinarParish leader
Mission / belonging
Open landing page Pastor's Brief
On-demand webinarParish leader
Authority / concise
Open landing page Scaling Across the Diocese
Live webinarParish leader
Scale / multi-parish
Open landing page Sponsor & Mentor Continuity
On-demand webinarParish leader
Relational / retention
Open landing page Formation Gap Audit
Live webinarParish leader
Diagnostic / assessment
Open landing page Your First Year as a Catholic
On-demand webinarIndividual
Warm / personal accompaniment
Open landing page Welcome Back Home
Live webinarIndividual
Emotional / homecoming
Open landing page The Companion Journal
On-demand webinarIndividual
Tool / daily practice
Open landing page